What is Raksha Bandhan? The sacred knot of unconditional love
Every year on the full moon day of the Hindu Month of Shravan, millions of families around the world come together to celebrate Raksha Bandhan (fondly known as Rakhi).
Derived from Sanskrit:
Raksha - Protection
Bandhan - Sacred Bond or Tie
At its heart, Rakhi is a celebration of the enduring bond between siblings. The ritual consists of an aarti (prayer of well-being), applying a sacred tilak and rice to her brothers forehead and tying an ornamental thread - the Rakhi - around his wrist.
This thread represents a sisters prayer for her bothers long life, happiness and prosperity. In return, the brother offers a heartfelt promise to always support and cherish his sister, followed by an exchange of traditional sweets and gifts.
In the current climate and fast-paced world, Rakhi is more than just a ritual - it's a cherished moment to pause, reconnect with siblings, reminisce about the childhood and celebrate the people who have been there throughout.
Celebrating with Citta: Mindful Style & A Special Gift
Finding the right gift for your brother should feel just as thoughtful as the occasion itself.
At Citta, our menswear collection is designed to bring modern sophistication to traditional moments. Crafted from breathable, premium fabrics with refined tailoring and grounded earthy tones, each piece is made to be worn, loved, and treasured long after the festive day is done.
Our Raksha Bandhan Gift to You
To help you celebrate this special bond, we are including a complimentary handcrafted Rakhi, by Jyoti Crafterina, with any sized order leading up to the festival. To receive the free Rakhi, comment "RAKHI" in the special instructions during your order.
It’s our small way of making your celebration effortless, complete, and heartfelt.
Wishing you and your loved ones a joyful, stylish, and memorable Raksha Bandhan from all of us at Citta.