As the summer wedding and festival season begins, traditional menswear is undergoing a shift. For the modern South Asian man in the UK, heavy, restrictive clothing is out. Instead, this season is all about balance—combining rich cultural heritage with lightweight fabrics, clean lines, and minimalist styles. Here are the top trends and styling tips for wearing contemporary kurta sets this summer. 1. Soft Pastels & Earthy Neutrals Step away from dark jewel tones and opt for fresh, airy colors perfect for daytime ceremonies and outdoor venues: Muted Sage & Olive: Sophisticated...
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Firstly, we want to apologise for the delay in restocking some of your favourites. To be completely transparent: delivery costs from our suppliers have tripled recently. We’ve been working hard to manage this behind the scenes because we refuse to pass those extra costs on to you. Maintaining our quality and fair pricing remains our priority. Despite the hurdles, we are thrilled to announce that two new styles have officially dropped: The Sutra Collection: This collection features intricate threadwork on premium cotton Kurtas. It’s designed for a soft, casual, yet classy...
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Heritage Meets Modern Menswear. Why travel to India for premium wedding attire? At CITTA, we bring authentic craftsmanship, superior fabrics, and contemporary silhouettes directly to the UK. Experience the perfect blend of festive elegance and modern utility—without the flight or the markup.
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